A&R Innovation Lab powered by the GreatERTHAN App, which was launched in 2019, is now available to 300 institutions around the world offering courses in music business, entrepreneurship, media, and technology.
Known as the leader in A&R research and talent discovery, GREATERTHAN provides insider information about every major label’s research, including Exclusive Drops that reveal data about cultural and social trends in music that is inaccessible elsewhere. GREATERTHAN, for instance, revealed the names of 70 musicians discovered via TikTok and contacted by record labels last year.
GREATERTHAN’s global scout research is led by CEO Paula Moore, a pioneer in A&R research, combining analytics and human insights for a full-circle approach to discovery.
Her meeting list reads like a who’s who of major industry figures: Chairman of Recorded Music at Warner Music Group, Max Lousada; EVP of Business Affairs & General Counsel at Sony Music Entertainment, Julie Swidler; RCA COO, John Fleckenstein; Epic Records Chairwoman, Sylvia Rhone; as well as Universal Music Group’s global General Counsel, EVP of Business & Legal Affairs and interim Chief Executive Officer of Def Jam Records, Jeff Harleston.
This article was penned by Jonathan P. Wright. Jonathan is a freelance writer for multiple mainstream publications and CVO of RADIOPUSHERS. You can read more of his work by clicking here.