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McDonald’s and Red Bull: The Strategic Energy Play Driving McDonald’s Deeper Into Gen Z Culture

by Derek Charles

This isn’t about beverages alone—it’s about embedding McDonald’s into the emotional and physical rhythm of a generation that lives on…

TIDAL Direct To Fan Momentum: Spotlight Program Powers a New Wave of Artist Growth

by Derek Charles

The next generation of artists won’t wait to be discovered—they’ll step into systems built to elevate them. TIDAL’s Spotlight expansion…

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