Since the passing of the late great Kobe Bryant, Nike has struggled to get things right. From almost losing the relationship, to not catering to Kobe full audience, the swoosh and black mamba has been through some struggles. However, with recent developments, it clear that Nike and the Bryant estate are trying to make things right. In order really make thing work, they are going to need to change things up a bit. Here is what I believe will be the steps it take to bring the Kobe Bryant x Nike brand back to the worldwide phenomenon it once was. Thanks for watching.
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