Photo by Tamara Bellis on Unsplash
Cardi B is taking her ambition to the next level with a groundbreaking collaboration in the fashion and beauty world that could fundamentally shift the landscape of these industries. The Grammy-winning rapper and cultural icon has just revealed a new, major business venture that marks her debut into the fashion and beauty sectors in an ownership capacity. This partnership, formed with the online retail giant Revolve Group, promises to build something far beyond a fleeting celebrity collection. Cardi’s aim is clear: she is setting out to create a billion-dollar lifestyle brand that spans multiple categories, from luxury fashion to everyday wear, all while embodying the essence of her personal journey from the Bronx to global fame.
In an exclusive conversation with Women’s Wear Daily, Cardi opened up about her excitement for this new chapter. She explained how this move was something her fans had long been anticipating, just as they’ve been waiting for her highly anticipated sophomore album. “People have been expecting both from me,” Cardi explained to WWD, referencing her upcoming music and beauty launch. “My beauty line, people have been expecting that, like an album… We have to come in strong.” It’s clear that Cardi is aiming to not only meet but exceed her fans’ expectations with this carefully crafted venture.
This venture into the world of fashion and beauty is more than just a one-off opportunity for Cardi B—it’s a carefully thought-out plan to solidify her place as a powerful businesswoman. Her collaboration with Revolve Group is a massive opportunity to leverage the e-commerce platform’s reach and marketing expertise while maintaining creative control over her own brand. Cardi has partnered with her trusted team, including her manager Patientce Foster and stylist Kollin Carter, to create a brand that’s not only inspired by her but also reflects her long-standing commitment to quality, fit, and authenticity.
This isn’t just a celebrity fashion line built on the novelty of a famous name—Cardi B has bigger ambitions. She’s looking to create a multi-faceted empire that goes beyond simple product sales. With a clear goal in mind to build a brand that transcends generations and becomes a household name, Cardi B envisions this as a long-term project with the potential to reach billions in revenue. She’s setting the stage to ensure that her success isn’t just built on fame but on sound business strategy.
Cardi’s fashion line will focus on a trifecta of elements that are often overlooked in celebrity-driven collections: quality, fit, and everyday style. What sets Cardi’s vision apart from others in the industry is her commitment to providing stylish and versatile pieces that resonate with women from all walks of life, not just the elite or trend-obsessed. Cardi’s designs will incorporate her love for curve-hugging silhouettes and long-lasting fabrics, but they’ll also be designed for real women who want their clothing to be practical, flattering, and reliable.
“I want my brand to have that one piece that you buy, that you love, that makes sense,” Cardi shared. “If it’s a size large, it should be a true size large.” This detail may seem minor to some, but it’s a crucial part of Cardi’s vision. In an industry where sizing inconsistencies are frustratingly common, the fact that she’s making sure her clothes are accessible for all body types speaks volumes about her dedication to creating a line that’s inclusive and thoughtful.
These pieces will be a reflection of the “before the fame” Cardi—the girl from the Bronx who wore what made her feel confident, without worrying about whether it fit into a trend. With this brand, Cardi is taking the time to design items that make women feel good in their skin, no matter their size or style preferences.
Alongside her fashion line, Cardi is launching a beauty line that mirrors the bold, extravagant style she’s become known for. Over the years, Cardi’s beauty choices—from bold lashes to flawless makeup—have made a significant impact on her followers, and now, she’s channeling that influence into a curated collection of cosmetics that will embody her signature glam. While she hasn’t revealed all the details of the line yet, the beauty collection is expected to feature everything from high-impact lip colors to dramatic lashes, reflecting the fearless and unapologetic beauty Cardi champions.
But more than that, Cardi’s beauty line will be an extension of her persona: fun, colorful, and always attention-grabbing. The products will cater to anyone looking to recreate Cardi’s iconic looks or add bold accents to their daily routine. For Cardi, beauty is a form of self-expression, and she wants her fans to feel empowered when they wear her products.
What makes Cardi B’s latest venture stand apart from others is that this isn’t a quick cash grab or trendy side project. Her manager, Patientce Foster, has emphasized that this brand is built to last. Foster describes it as a “lifetime brand,” one that isn’t a “fling or trend,” signaling Cardi’s determination to not only maintain her relevance but to create a lasting, sustainable business model.
For Cardi, this move is deeply personal. “Houses are not enough,” she shared. “You need a business… If God forbid something happens to me, I don’t want my kids to be fighting with record labels [over] my music.” This statement underscores her focus on creating a business that will provide long-term financial security for her family and future generations. It’s not just about creating wealth—it’s about creating an empire that will continue to generate income and opportunity for her children and their children.
Cardi B has always spoken about her desire for financial independence, and this business venture is her way of securing that, ensuring that her family will be well taken care of long after she’s gone.
Alongside her ventures in fashion and beauty, fans have been eagerly waiting for an update on Cardi’s sophomore album, and the rapper recently took to X Spaces to share some exciting news. In an unexpected move, she revealed that the album, which is set to release soon, won’t feature any female artists “yet.” While this may have come as a surprise to many of her fans, Cardi reassured everyone that regardless of the collaborators, the album will still deliver everything they’ve been waiting for.
“I’m 100 percent confident with this album,” Cardi stated. “I just don’t think that what I got is out there… I gave y’all some clues on my features, and that’s it.” Fans will undoubtedly be thrilled to see what Cardi has in store, especially considering her track record of releasing chart-topping hits that defy expectations.
As Cardi B continues to conquer new territories, from music to fashion to beauty, her evolution from rapper to mogul seems unstoppable. She’s not just content with sitting at the top of the charts—she’s building a global business empire, and she’s doing it with the same fearless energy that has propelled her to the top.
With her fashion line set to launch soon, her beauty line making waves, and her new album on the horizon, the next chapter of Cardi’s career promises to be just as revolutionary as the previous ones. There’s no doubt that she will continue to shape culture in ways few artists have before her. From the Bronx to the world stage, Cardi B’s story is just getting started, and it’s one that promises to inspire and influence for years to come.
