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The grime veteran’s fourth studio album is a soulful exploration of life’s deeper purpose amidst material trappings
Renowned for his masterful lyricism and raw authenticity, Ghetts has once again delivered a powerful body of work that cements his status as a luminary in British hip-hop. His latest offering, ‘On Purpose, With Purpose,’ is a profound and introspective journey that delves into the complexities of human existence, challenging listeners to question the true meaning of life beyond the pursuit of wealth and status.
At the core of ‘On Purpose, With Purpose’ lies a poignant message that resonates deeply with the human experience. In an era where material success is often equated with fulfillment, Ghetts dares to question this notion, urging his audience to seek a higher calling – a purpose that transcends the superficial.
“What I want to say to people is: Find your purpose ’cause we’ll all just live and die chasing money without finding the purpose,” the British talent profoundly states in an interview with Loud And Quiet. His words strike a chord, reminding us that true contentment lies not in the accumulation of riches but in the discovery of one’s authentic self and the pursuit of a meaningful path.
While acknowledging the allure of financial prosperity, Ghetts offers a sobering perspective on its limitations. “Money makes people feel nice. But it makes people feel like they’re better than other people. And the truth is, as human beings, we all wake up tomorrow. And if we had to live as we’re meant to, and we [were] all equal, I’d be fine,” he muses.
These words resonate with a universal truth – that material wealth, while providing certain comforts and freedoms, cannot truly elevate one’s worth or significance as a human being. Ghetts invites us to strip away the illusions of superiority that often accompany financial success and embrace a more egalitarian view of our shared humanity.
Perhaps the most poignant aspect of Ghetts’ message lies in his call to ignite the soul’s fire – that elusive spark that fuels our deepest passions and drives us towards a life of purpose and meaning. “I wouldn’t need any money to feel better than somebody else. Money enables me to live and have certain freedoms that I crave. But in the midst of that, don’t forget what your actual purpose is. Like, what makes you feel like your soul is on fire? Because a lot of people, unfortunately, they never get to feel that,” he poignantly reflects.
These words strike a chord with anyone who has ever felt the emptiness of pursuing success without a deeper sense of purpose. Ghetts reminds us that true fulfillment lies not in the accumulation of wealth or status but in the pursuit of that which sets our souls ablaze – that unique calling that ignites our passion and gives our lives profound meaning.
Ghetts’ introspective journey extends beyond the philosophical, delving into the raw and vulnerable aspects of his personal life. In the standout track “Mount Rushmore,” featuring heavyweights Kano and Wretch 32, the trio of legendary artists bare their souls, with Ghetts opening up about his family, life’s evils, and the complexities of human relationships.
“Mum, I know you cringe when I make out like we was poor, like I only had a meal or two when it’s really three or four/ You’re my Donda West, my Athenas, your core, sons hardly live with dads, but who was needed more?/ Dad, I know you cringe when I make out like you weren’t there…”
These poignant lines offer a glimpse into the artist’s life, revealing the nuances of familial bonds, the struggles of poverty, and the emotional complexities that often go unspoken. Through his vulnerability, Ghetts invites listeners to connect with the universal experiences that bind us all – the joys and sorrows, triumphs and tribulations that shape our lives.
‘On Purpose, With Purpose’ is not merely a philosophical exploration but also a sonic tapestry woven with diverse influences and collaborations. The 18-track album features an array of talented artists, including Sampha, Unknown T, Lancey Foux, Moonchild Sanelly, and Tiggs Da Author, each contributing their unique voices to the narrative.
The project’s lead singles, “Laps,” “Twin Sisters,” and “Tumbi,” offer a tantalizing glimpse into the album’s sonic landscape, showcasing Ghetts’ versatility and ability to seamlessly blend genres and styles. From hard-hitting grime to introspective soul, the album promises a multifaceted sonic experience that mirrors the depth and complexity of its thematic exploration.
Throughout his career, Ghetts has been a beacon of authenticity and nonconformity, unafraid to challenge societal norms and blaze his own trail. ‘On Purpose, With Purpose’ is a testament to this ethos, inviting listeners to embrace their individuality and reject the notion of conformity.
In an era where many artists succumb to the pressures of commercialism and mainstream appeal, Ghetts remains steadfast in his commitment to artistic integrity and self-expression. His music is a rallying cry for those who dare to forge their own paths, unapologetically embracing their unique identities and perspectives.
At its core, ‘On Purpose, With Purpose’ is a masterful tapestry woven by a storyteller of the highest caliber. Ghetts skillfully navigates the complexities of life, offering insights that resonate with listeners from all walks of life. Through his poetic lyricism and raw emotional honesty, he invites us to embark on a journey of self-discovery, challenging us to confront our own existential questions and seek a deeper sense of purpose beyond the superficial trappings of material success.
Whether grappling with familial bonds, societal pressures, or the pursuit of personal fulfillment, Ghetts’ narrative resonates with a universal truth – that true contentment lies not in the accumulation of wealth or status but in the pursuit of that which ignites our souls and gives our lives profound meaning.
‘On Purpose, With Purpose’ is more than just an album; it is a catalyst for self-reflection and transformation. Ghetts’ profound insights and vulnerable storytelling invite listeners to embark on their own introspective journeys, challenging them to confront their own perceptions of success, purpose, and fulfillment.
In an age where the pursuit of material wealth and status often overshadows deeper existential questions, Ghetts’ work serves as a powerful reminder of the importance of seeking a higher calling – a purpose that transcends the superficial and connects us with our authentic selves.
Through his music, Ghetts invites us to embrace our individuality, reject societal conformity, and forge our own paths towards a life of meaning and purpose. His words resonate with a universal truth – that true contentment lies not in the accumulation of wealth or status but in the pursuit of that which ignites our souls and gives our lives profound meaning.
‘On Purpose, With Purpose’ is a masterpiece of profound introspection, a work that challenges us to confront the deeper questions of life and seek a higher calling beyond the pursuit of material success. Through his poetic lyricism, raw emotional honesty, and multifaceted sonic tapestry, Ghetts has crafted a narrative that resonates with listeners from all walks of life.
Whether grappling with familial bonds, societal pressures, or the pursuit of personal fulfillment, Ghetts’ storytelling invites us to embark on a journey of self-discovery, encouraging us to embrace our individuality and reject the notion of conformity. His words serve as a powerful reminder of the importance of seeking a deeper sense of purpose, a calling that ignites our souls and gives our lives profound meaning.
In an age where the pursuit of material wealth and status often overshadows deeper existential questions, ‘On Purpose, With Purpose’ stands as a beacon of authenticity and nonconformity, challenging us to confront our own perceptions of success and fulfillment. Ghetts’ masterpiece is not merely an album but a catalyst for self-reflection and transformation, inviting us to embrace our unique identities and forge our own paths towards a life of meaning and purpose.
