Peso Pluma, a chart-topping Mexican artist, has made history this year, outdoing some of the biggest names in the industry like Taylor Swift, Drake, NBA YoungBoy, and Bad Bunny. With a staggering 8.5 billion views on YouTube, he rose to the top, becoming the most-viewed artist of the year.
Peso Pluma’s achievement points to his massive popularity and the global reach of his music. His success isn’t just limited to YouTube, though. His hits “Ella Baila Sola” and “La Bebe (Remix),” a collaboration with Yng Lvcas, were third and fourth on YouTube’s U.S. Top 10 Songs of the Year list.
But the crowning glory is the success of “Ella Baila Sola.” This track became the first regional Mexican single to break into the Billboard Hot 100 Top 10 since the chart’s inception 65 years ago. It didn’t just make it onto the list—it peaked at No. 4.
“I feel humble and grateful that my music has made it to the top spot on YouTube. A huge thank you to my musicians and team, my fans, everyone at YouTube, and all the people who have made this project possible,” Pluma told The Hollywood Reporter.
Peso Pluma didn’t just stop at one record. “Ella Baila Sola” spent an impressive 19 weeks at No. 1 on Billboard’s Hot Latin Songs chart. Plus, it’s been certified 21x-platinum by RIAA, equivalent to 1.26 million units in sales and streams.
And the accolades don’t end there. Pluma swept the Billboard Latin Music Awards, taking home eight awards. He’s managed to land nine Top 40 hits on the Hot 100 and 15 Top 10 hits on the Hot Latin Songs chart. He even made history as the first Mexican artist to perform at the MTV Video Music Awards.
While Peso Pluma sits at the top, other popular artists also had impressive showings. NBA YoungBoy was No. 2 for the year, while Drake, Bad Bunny, and Taylor Swift took third, fourth, and fifth place, respectively.
AJ Ramos, YouTube’s head of artist partnerships, Latin music and culture, added, “In 2023, Peso Pluma soared on YouTube, leaving an indelible mark with content that resonated and inspired a generation. A featherweight in name but a heavyweight in impact, Peso Pluma’s journey on YouTube became a testament to the transformative power of authentic storytelling and creative expression.”
Peso Pluma’s 2023 journey is a testament to his talent and the power of his music. As YouTube’s most streamed artist, he’s shown that authentic storytelling and creative expression can make a significant impact. As we look forward to what 2024 might bring, one thing is clear: Peso Pluma is a force to be reckoned with in the music industry.
