Photo by Guilherme Petri on Unsplash
Beyoncé Knowles-Carter, a global music icon and cultural force, has long been admired for her artistry, talent, and entrepreneurial acumen. Now, she’s solidifying her legacy in the world of beauty with the continued growth of her inclusive hair care brand, Cécred. In a major expansion move, Cécred is now available at Ulta Beauty, one of the largest beauty retailers in the United States. This partnership doesn’t just bring Beyoncé’s haircare vision to more people—it also introduces immersive, in-store salon experiences that elevate the beauty shopping journey like never before.
Cécred’s full line of products from the Foundation Collection—a set of 16 science-driven haircare solutions—can now be purchased online through Ulta and will be featured in select stores with on-site treatments, scalp rituals, and salon activations. With product prices ranging from $16 to $56, fans and beauty enthusiasts can now access Cécred’s holistic approach to hair care with the added convenience of Ulta’s retail presence.
Launched in February 2024, Cécred represents a deeply personal venture for Beyoncé. Developed alongside her mother, Tina Knowles, who was a hair stylist and salon owner herself, the brand was born out of years of experience, experimentation, and understanding of textured hair. Tina Knowles’ influence is significant—her decades in the beauty world are woven into every strand of Cécred’s brand DNA. Together, the mother-daughter duo envisioned a label that celebrates diversity in hair types while emphasizing science, self-care, and luxury.
Unlike many celebrity-backed beauty brands that often rely on name recognition over product efficacy, Cécred is built on performance and integrity. It’s carefully formulated for
all hair types, with a strong emphasis on curly, kinky, and coily textures, which have historically been underserved or overlooked by the mainstream beauty industry. Cécred was created to fill this gap with scientifically backed, ingredient-conscious formulations that don’t rely on harsh chemicals or marketing gimmicks.
The Foundation Collection is thoughtfully curated to address the most common concerns for textured hair: moisture retention, damage repair, strength building, and styling. Products like the Nourishing Hair Oil, Restoring Hair & Edge Drops, and Moisture Sealing Lotion have already become fan favorites. These are complemented by deep treatments such as the Fermented Rice & Rose Protein Ritual, hydrating and clarifying shampoos, conditioners, and a collection of essential styling tools.
Also included are kits like the Hydration and Repair System, Protein Bounceback Set, and Scalp Revival Kit, offering bundled routines that make it easy for users to commit to a comprehensive hair care regimen. Tools such as wide-tooth combs, vented paddle brushes, and travel-size products are available, making the collection accessible for users with different needs and lifestyles.
All Cécred formulas are free from silicones, sulfates (SLS/SLES), parabens, and phthalates, marking a clean beauty approach rooted in efficacy rather than compromise. Each product is also dermatologist-tested, ensuring safety and compatibility for sensitive scalps.
What sets Cécred apart even further is its advanced ingredient list, which features:
Infusing the line with a sense of identity, every product carries Cécred’s signature Temple Oud fragrance. This luxurious scent weaves together notes of oud, Australian sandalwood, warm musk, Haitian vetiver, night-blooming jasmine, and violet leaves, creating an aromatic experience that transforms everyday haircare into a self-care ritual.
Ulta Beauty is more than just a retail partner—it’s a platform that will help Cécred scale and connect with a broader customer base. Through this collaboration, Cécred gains a physical footprint in hundreds of Ulta locations, creating an opportunity for users to touch, feel, and experience the brand in-person—something that’s particularly important in the hair care space where texture, scent, and effect matter greatly.
Beyond shelf space, Ulta and Cécred are launching an immersive in-store experience. Select Ulta Beauty locations will offer salon-grade treatments using Cécred products, such as the Scalp Revival Therapy, Hydration & Repair Ritual, and the Protein Bounceback Treatment. These services will be offered at The Salon at Ulta Beauty, an in-house beauty service hub that’s now becoming the go-to place for premium hair rituals.
This rollout marks Ulta’s largest brand launch to date, underlining just how impactful Cécred’s entry into the market has been. From now until April 19, customers will also receive a free limited-edition cosmetic bag with any Cécred purchase (while supplies last), making this moment even more exciting for early adopters and Beyoncé fans.
Additionally, Cécred Sundays, a weekly experiential campaign starting May 18, will introduce 200 Ulta Beauty locations to a self-care-focused salon experience. The goal? To make haircare feel indulgent and healing, not just routine maintenance.
The beauty and personal care industry has seen a surge in celebrity-backed brands in the past few years. While some have been short-lived or called out for poor product quality, Cécred represents a refreshing shift. Beyoncé’s brand stands for inclusivity, authenticity, and quality, tapping into a need that many legacy brands have failed to meet.
Textured hair has often been marginalized in product development. For decades, Black consumers and those with curly or coily hair textures have had to rely on DIY methods, mix-and-match products, or settle for subpar formulations. Cécred changes the narrative by placing these hair types at the center of innovation, not on the sidelines.
By prioritizing education, science, and community, the brand empowers users to understand their hair’s needs instead of following generalized trends. This empowerment aligns perfectly with Beyoncé’s larger message of self-worth, individuality, and freedom—themes she’s championed throughout her musical and entrepreneurial career.
With its strategic partnership with Ulta Beauty and a strong foundation of effective products, Cécred is poised to become a mainstay in the premium haircare space. Given the early success and overwhelming public interest, future expansions into additional retailers, global markets, or even new product categories (like scalp tools or supplements) seem likely.
Beyond commercial success, Cécred also carries a larger cultural significance. It’s a brand that doesn’t just sell products—it champions hair health, identity, and empowerment. And in doing so, it continues Beyoncé’s legacy of challenging norms, uplifting communities, and creating spaces where everyone feels seen and celebrated.
Cécred’s debut at Ulta Beauty marks a powerful moment in both beauty retail and cultural entrepreneurship. It’s not just about great products—it’s about changing the way we approach hair care and honoring textured hair with the respect it deserves. Beyoncé and her mother have crafted more than just a brand; they’ve built a movement rooted in heritage, science, luxury, and self-love.
With Ulta’s expansive reach, same-day delivery, and in-store pickup, Cécred is now more accessible than ever. And for consumers looking to indulge in something meaningful, effective, and rooted in care, this brand just might become your new hair ritual.
