Minneapolis Soul, Miami Rotation, Real-Time Industry Validation
Dee Bomb is having the kind of moment the industry respects: not a fleeting spike, but a repeatable signal. His new single “Living the Lifestyle” (feat. Crisis Fresh) is in heavy rotation on 99.7 DA HEAT MIAMI via iHeartRadio, placing a Minneapolis artist directly into a high-velocity discovery lane—where records either hold up on replay or disappear in a scroll.
This isn’t just “airplay.” Rotation is programming—meaning a station is willing to stand on the record as part of its daily sound. For an independent artist, that’s meaningful leverage: it introduces the song to casual listeners who aren’t looking for a backstory, just something that hits, connects, and stays.
“Living the Lifestyle” Is Built for Replay, Not Performance
“Living the Lifestyle” moves like a record with discipline. It’s confident without being cluttered, sharp without overreaching, and structured in a way that makes it feel natural in rotation—hook-first energy with verses that keep pace and don’t dilute the vibe.
Lyrically, Dee Bomb doesn’t hide the chaos that can come with attraction and temptation, but he frames it with self-awareness—hinting at a deeper message for listeners who catch the subtext. That’s the difference between a “lifestyle” record that’s pure flex and one that’s actually documenting decision-making: boundaries, momentum, and not letting distractions rewrite direction.
Crisis Fresh Brings Co-Star Energy
The collaboration with Crisis Fresh adds texture without taking the record off its axis. It’s a feature that complements, not competes—expanding the song’s emotional range while keeping the same tone and tempo that makes it playlist- and radio-ready.
In trade terms, this is the right kind of pairing: two voices that feel cut from the same environment, delivering a cohesive record that plays like one complete moment rather than stitched-together parts.
Why 99.7 DA HEAT MIAMI Matters
A placement on 99.7 DA HEAT MIAMI inside the iHeartRadio ecosystem is valuable because of how listeners actually consume audio now: frictionless, on-demand, and mobile. Being in that mix means the record is showing up in real routines—commutes, late-night drives, workouts—where the music has to work without context.
For a Minneapolis artist, that cross-market translation matters. It says the sound isn’t “local-only.” It’s readable in any region where the audience values vibe, confidence, and authenticity.
Minneapolis Texture, Delivered With Professional Edge
Dee Bomb represents Minneapolis in the way that counts: not by leaning on clichés, but by carrying the city’s emotional temperature—grit, focus, and soul. His background as a rapper, DJ, producer, and entrepreneur shows in how intentional the record feels. The writing is direct. The pacing is controlled. The tone is lived-in.
That’s the Twin Cities fabric: music that doesn’t beg for attention—music that earns it.
Bigger Than a Single: Dee Bomb Steps Into Curation
Beyond the record itself, Dee Bomb’s industry positioning is expanding. He is now an official music curator for 99.7 DA HEAT MIAMI, shifting from being a featured artist in rotation to helping shape the rotation.
That’s a meaningful elevation. Curation is influence—taste, sequencing, discovery, and culture-building. In 2025, curators sit at a key intersection: they help determine what gets repeated and what gets introduced before algorithms catch up. For an artist, that’s not just a title—it’s a strategic role that reinforces credibility and creates long-term platform equity.
A Record That Reads Like Real Life
“Living the Lifestyle” lands because it’s not chasing a viral formula—it’s documenting a mindset. It’s about motion, temptation, and boundaries, delivered with the kind of clarity that makes a record playable in multiple settings. And with heavy rotation in Miami plus an official curator role at the station level, Dee Bomb is demonstrating something bigger than a moment: he’s building a position.
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