As seen in the latest video, REASON is “At It Again”

A new single from REASON was unveiled in March, “At It Again,” a Coleman, Tariq Beats, and Motif Alumni production that emphasized winning in life with plenty of positive energy.

The City James (from the duo madebyJAMES) has released a new video for their song “At It Again” today (April 5). Fans can already check out the clip, which comes courtesy of the duo madebyJAMES). It is through this video that viewers will be able to see the actors in the movie, the ballet dancers, the basketball players, and the woman who lost a parent to violence, riding through the city as they are interspersed throughout. During the middle of the video, the Carson talent joins the other subjects of the video in a makeshift graduation ceremony which is filmed in a backstage area.

“Back At It Again” is the latest single from REASON, following a string of highly acclaimed singles from the group, including “Sign Language” by ICECOLDBISHOP “Is What It Is” produced by Jay Rock, and “IMPALAS & HYDRAULICS,” “Barely Miss” featuring The Game. There is no doubt that a new album will follow the release of the aforementioned cuts.

A year ago, the TDE talent REASON debuted his debut LP, New Beginnings, a collection of 14 tracks on which he collaborated with artists such as JID, Rapsody, ScHoolboy Q, Ab-Soul, Isaiah Rashad, Vince Staples,and more. Earlier that year, he released an EP, titled No More, No Less: Demo 1, that consisted of three tracks, and which included collaborations with a number of artists including Benny the Butcher,Wale, and Doe Boy.


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