Travis Scott, a titan in the world of hip-hop, has once again set the music scene ablaze with his newest music video release, “I Know ?”. The video, a collaboration with renowned directors Dave Meyers and Scott himself, uniquely features supermodels Emily Ratajkowski and Anok Yai, adding a dash of Hollywood glitz to an already flashy production.
“Music is a world within itself, it’s a language we all understand.” – Stevie Wonder
Inspired by the aforementioned quote, Travis Scott has recently unveiled the much-awaited music video for his popular track, “I Know ?”. This song, a fan favorite, is part of his latest chart-topping studio album, “Utopia”. The video, co-directed by Dave Meyers and Scott, offers an intriguing narrative, blending music with storytelling.
The video commences with the rapper and the supermodel, Emily Ratajkowski, laying in separate rooms, hinting at a heated argument that has just transpired. As the video unfolds, we witness Scott and Ratajkowski engaging in ordinary household activities separately – a testament to the rift that has developed between them.
In a dramatic twist of events, Scott starts to see another woman, the stunning model Anok Yai. This development complicates the storyline, as Scott oscillates between the two women before making a final decision. This portion of the video adds a layer of suspense and intrigue, keeping the viewers hooked till the very end.
The track “I Know ?” has already garnered immense popularity, with over 440 million streams. It made significant waves in late 2023, claiming the top spot on the Billboard Rhythmic Radio Airplay chart. This achievement replaced Scott’s previous hit “Meltdown”, which featured Drake.
Scott’s album “Utopia”, which houses the track “I Know ?”, was released in July. It made a grand entrance at the top of the Billboard 200 chart, racking up 496,000 album-equivalent units, of which 252,000 were pure album sales. Utopia has amassed over 3.7 billion streams worldwide and was the highest-selling hip-hop album in 2023.
Utopia’s undeniable success has also earned it a nomination for Best Rap Album at the 66th Annual Grammy Awards. This marks Travis Scott’s tenth career nomination, further solidifying his place in the music industry. Additionally, Scott is scheduled to perform at the prestigious event, adding another feather to his cap.
In conclusion, Travis Scott’s “I Know ?” is a testament to his continued dominance in the music industry. With its intriguing narrative, star-studded cast, and chart-topping success, it continues to captivate audiences globally, while further bolstering Scott’s illustrious career.
“Music expresses that which cannot be said and on which it is impossible to be silent.” – Victor Hugo
In the spirit of Hugo’s words, Scott’s music continues to express the inexpressible, commanding attention and inviting interpretation. His recent work on “I Know ?” is a testament to this, proving that when it comes to music, Scott knows exactly what he’s doing.
