Starco Brands (OTCQB: STCB), a trailblazer in consumer innovation, continues to redefine industry standards with the explosive growth of its groundbreaking product, Whipshots®. This vodka-infused whipped cream, co-founded by global superstar Cardi B, has captivated consumers across the country, setting new benchmarks in sales, distribution, and market influence.
Since its retail debut in February 2022, Whipshots has continuously exceeded expectations, proving its status as a disruptive force in the spirits industry. The product has averaged sales of over 250,000 cans per month, a staggering achievement that underscores its widespread appeal. Within less than two years of retail availability, Whipshots has sold over four million cans, solidifying its position as a category leader.
The brand’s rapid expansion has resulted in increased availability across 39 states and the District of Columbia, both online and in major retail chains. Consumers can now find Whipshots in leading stores such as ABC Fine Wine & Spirits, Albertsons, Binny’s Beverage Depot, BevMo, Lee’s Discount Liquor, Liquor Barn, Fry’s, Jewel-Osco, Meijer, Pavilions, Ralphs, Safeway, Spec’s, Total Wine & More, Vons, and select Kroger and Walmart locations.
Notably, December 2023 marked a historic milestone as Whipshots recorded its highest distribution month ever. The year 2023 alone saw a 125% increase in points of distribution (PODs), bringing the total to over 58,000 retail locations, reinforcing its dominance in the market.
The product’s explosive growth is further reflected in its record-breaking shipment numbers. In 2023, Whipshots shipped over 230,000 cases, an increase of nearly 100,000 cases from the previous year. This 73% year-over-year growth highlights the surging consumer demand for this innovative alcoholic whipped cream.
Whipshots launched with three signature flavors—Vanilla, Mocha, and Caramel—each of which quickly became consumer favorites. Recognizing the market’s appetite for innovation, Starco Brands expanded the product line with the introduction of seasonal limited-time flavors:
Each new release not only generated excitement among consumers but also significantly boosted sales of the core flavors. As part of its commitment to innovation, Starco Brands is actively developing new limited-time offerings and refining its existing flavors to enhance the Whipshots experience.
To further accelerate brand awareness and adoption, Whipshots has strategically aligned with key partners and launched major marketing initiatives:
Whipshots® is a first-of-its-kind alcoholic whipped cream, bringing a unique fusion of indulgence and excitement to the spirits market. Co-founded by Cardi B and launched in 2021, Whipshots has rapidly become a staple for consumers looking to elevate their cocktail and dessert experiences.
Starco Brands (OTCQB: STCB) is a consumer goods powerhouse, dedicated to revolutionizing everyday experiences through behavior-changing innovations. The company’s diverse portfolio includes:
Operating as a modern-day invention factory, Starco Brands identifies whitespace opportunities across multiple consumer categories, delivering cutting-edge products with limitless innovation potential. The company trades publicly on the OTCQB stock exchange, providing retail investors with an opportunity to invest in STCB.
This press release contains forward-looking statements regarding Starco Brands’ future performance, growth strategy, and financial outlook. These statements are subject to risks, uncertainties, and assumptions that could cause actual results to differ materially.
Starco Brands does not undertake any obligation to publicly update forward-looking statements except as required by law. For a detailed analysis of potential risks, please refer to Starco Brands’ filings with the Securities and Exchange Commission (SEC), including Form 10-K and subsequent 10-Q and 8-K reports.
Conclusion
Whipshots® has not only revolutionized the spirits market but has also cemented itself as a cultural phenomenon. With record-breaking sales, nationwide expansion, innovative flavors, and high-profile partnerships, the brand continues to shatter expectations. Backed by Starco Brands’ commitment to innovation, Whipshots is poised for even greater success in the coming years.
Consumers and investors alike can expect continued growth, new product launches, and further market disruption as Whipshots continues its meteoric rise.
